by Saad Hisham, 29/01/2021
Once defunct social media site Bebo is making a surprise return to the internet this year. The website went down following filing for bankruptcy in 2013. It has since then made small appearances in different forms in the last 8 years, but it appears that Bebo is making a full comeback next month. The news comes directly from their website, as visiting Bebo's website will present you with the following message:
It appears for now the website is on an invite-only mode, with only users provided with an access password able to enter whichever form Bebo is making its return.
Bebo was first introduced to the world in 2005, and functioned much like any other social media platform. Users were able to share photos and videos with their friends, and they were also able to message each other. It quickly shot to popularity, with the website becoming the most populated social media site in the UK in 2007 with 10.7m active users, taking over the top spot in UK from MySpace.
This led to AOL splashing a hefty fee of $650m to purchase the social media platform. This proved to be a poor business move, as Bebo saw a ceaseless period of decline with the growing popularity of other competitors such as Facebook and Twitter. The decline caused irreversible negative impacts to the company, and Bebo eventually filed for bankruptcy in 2013.
The platform saw glimpses of return in different forms. Once the company filed for bankruptcy, Bebo was bought back by its original founders Michael and Xochi Birch for $1m. They brought Bebo back as an instant messenger in 2015, named ‘Bebo Blab’, but it eventually shut down in 2017 as it never managed to find a foothold in an already inflated market. Bebo then came back in April 2019 as a live-streaming software, a tool that let users broadcast themselves live on streaming platform Twitch. Unfortunately, this only lasted for six months, again not being able to get a foothold in a market dominated by other streaming software such as Open Broadcasting System and Streamlabs. Ownership of Bebo changed hands again in 2019, with Amazon-owned Twitch obtaining its right for $25m.
It is tough to see Bebo having an impact on the market, even more so now with platforms like Instagram and Snapchat in the mix. Perhaps it would get some ground within the UK, where it once ruled. It is hard to envision a much different future than what it has experienced in its past forms so far, however. We will keep a close eye on this, so watch this space.